PRESS RELEASE | Ā«UniteTheMallĀ» 31 March | 1-2 April

Lap of honour in… 11 countries


What do 11 eleven-year-old children, from 11 different countries have in common? A lot! When it comes to sports, cultural distances are diminished and using the power of sports they combine their strengths to celebrate their diversity in a common ground.

The journey begins here…


The International team of the non profit organisation, Eleven Campaign ( is coming to score by promoting in the most creative way cross-cultural collaboration. Charitable and educational activities, an original philanthropic documentary about kids who love football and send a message of unity across the world, as main characters.

Are you ready for the most exciting game of your life?


From the 31st of March to the 2nd of April, “The Mall Athens” is adorning its sport’s attire and 11+1 specially customised stations giving the opportunity to visitors to “support” by participating in free games and competitions with great prizes. Each station represents a different country with a specific activity which leads to the final station, where visitors will have the opportunity to be photographed holding the Euro 2004 cup and will also be able to compete for many prizes including a 2015 UEFA Supercup official ball signed by champions of Barcelona F.C.

Because as you play you contribute, each participation in the games will add to the total goods offered the welfare institutions in Greece. Collaborating companies through the NonProfit Organisation “Desmos” (, will make sure our game is a cause to smile for the organisations that need it the most.

Everyone is going to be there… You?


As part of “Unite TheMall” on Sunday from 12.00 to 17.00 discussions will be conducted between among others (Mihalis Kakiouzis, Antonis Nicopolidis, Thodoris Papaloukas and Constantinos Charalambides).

The event is actively supported by some of the biggest football teams of Greece such as AEK (F.C. & B.C.), Panathinaikos F.C., Xanthi F.C., Olympiakos F.C., Apollon Smyrna F.C., Deaf Women National Basketball Team, Panionios B.C., Kolossos Rodou B.C., Aris W.B.A. (Wheelchair Basketball Association). Well-known figures from the world of sports, institutions, schools and academies will attend the event at “The Mall Athens”.

The event will be held as part of the activities for April 6th, the International Day of Sport for Development and Peace of United Nations (U.N.) and is supported by the Hellenic Olympic Committee, UEFA Foundation for Children, OSEKA and the NGO “Organization Earth”.




Contact information for the Media:

Mihalis Monemvasiotis, Eleven Campaign Director,

Kyriakos Kyriakopoulos, Head of Operations, +447577478308 (UK)

Anastasis Karamousadakis, Head of Communications,, +306997023204 (GR)